Company & Category Overview

Who We Are and What We're Doing

We are Brazilian Jiu Jitsu black belt founders with 40+ years of combined combat sports experience, building the new standard for Post-Injury Active Recovery (PAR) — gear that supports and stabilizes injuries without immobilizing joints, restricting movement, or degrading performance.

Our first product line, FIGHT FINGERS™, is a family of mobile splinting devices that provide stabilization without immobilization for finger injuries while preserving finger dexterity and hand performance — unifying recovery and performance in one solution.

We're replacing outdated defaults — tape, splints, and forced time off — with a new category of recovery equipment engineered for modern performance and mobility demands in real-world, high-impact environments. Our products empower martial artists, athletes, and operators to move, train, and stay in the fight while recovering.

The Problem

Recovery is Broken

Finger injuries are extremely common, slow to heal, and easy to re-injure — especially at the proximal interphalangeal (PIP) joint (middle knuckle). The PIP is critical for grip, strength, and overall hand performance. These injuries sideline athletes, fighters, tactical professionals, and countless others who rely on their hands. The impact is massive: derailed training cycles, reduced player availability and deployable personnel, interrupted momentum, and billions in economic loss across institutionalized sports and occupational settings.

Today's default options are stuck in the past. The world has become complacent with antiquated products and protocols that force a tradeoff between recovery and performance.

Outdated Options = Outdated Outcomes

• Rigid splints & braces — immobilize joints, reduce hand performance, cause stiffness, and are unsafe in contact settings
• Tape: individual knuckle & buddy taping — inconsistent, uncomfortable, time-consuming, and destructive to finger dexterity and hand performance
• Time off — halts progress, disrupts training and competition, and unrealistic for people whose livelihoods depend on their hands

Tape, splints, and time off aren't solutions. They're setbacks. The world needs a new way to recover.

The Solution

Recovery, Redefined.™

We're not iterating on tape and splints. We're replacing them with a new category of recovery equipment engineered for modern performance and mobility demands. Fight Fingers enable continued engagement in training, sport, duty, and recreation throughout post-injury active recovery.

What Are They

Mobile splinting devices for finger injury and grip support. Fight Fingers protect and stabilize injured fingers while preserving dexterity, grip, and overall hand performance during post-injury active recovery.

What They Do

Fight Fingers provide fast, convenient, and comfortable stabilization without immobilization, unifying recovery and performance in one solution.

Why They Work

We're building on proven science. Mobile splinting (aka supported mobility) — stabilizing an injured finger while allowing controlled movement — is widely adopted, clinically supported, evidence-based, has proven efficacy, and has demonstrated superior recovery results over immobilization alone.

Historically, "mobile splinting" has meant buddy taping — taping an injured finger to a healthy one. This method has been largely accepted as the default, despite clear drawbacks. In practice, buddy taping is inconsistent, inconvenient, time-consuming to apply, and frequently requires reapplication. It restricts finger independence, degrades dexterity, limits total hand performance, and can reduce circulation.

We solved this by creating comfortable, convenient, durable gear designed to bridge the performance–recovery gap.

Regardless of injury severity — even in post-surgical cases — recovery requires phases of supported mobility to restore strength, range of motion, and function. Fight Fingers integrates seamlessly into this continuum, delivering all the benefits of buddy taping without the drawbacks — merging performance and recovery into one seamless solution.

Product Roadmap

Commitment to Continued Innovation

We already have three generations of finger recovery devices designed, prototyped, and tested, as well as a 2024 USPTO utility patent with additional patents pending. From here, our roadmap expands in three directions:

• Finger & hand portfolio: Iterating additional performance-driven recovery gear for fingers and hands. Innovating solutions that address full spectrum HUMAN HAND HEALTH — strength, performance, ROM (range of motion), injury prevention and protection, and recovery.
• Beyond the hand (UE & LE MSKIs): Extending into upper and lower extremity musculoskeletal injuries with Post-Injury Active Recovery (PAR) solutions and equipment.
• Sensor-enabled systems: Integrating sensors for performance and recovery data, enabling smarter protocols and feedback loops.

Our goal: first, finger and hand health, performance, and recovery. Next, a full stack of post-injury active recovery equipment that delivers performance, recovery, and protection across segments, settings, and audiences.

The Opportunity

Positioned to Win

Market

We're entering a $6.5B Global Total Addressable Market (TAM) where NO CATEGORY LEADER EXISTS spanning combat sports, mainstream contact, team and ball sports, and military / tactical professions, with additional upside from extreme / emerging sports, clinical / rehab channels, fitness / recreation audiences, and OTC chain first aid / wound care.

Launchpad

North American combat and contact sports give us an arm's-reach launchpad where we have direct access and domain credibility into high-injury, high-participation, high-spend audiences. The region is the global leader in sporting-goods spend per capita, with high adoption of recovery gear, growing institutional budgets for performance and recovery, and a dense physical infrastructure of gyms and training facilities. Culturally, it's primed for influencer-led demand and digital purchasing, as well as institutional adoption — making it an ideal multi-segment, omnichannel proving ground.

Timing

We're entering at the perfect inflection point — where rising passions, shifting lifestyles, and massive industry tailwinds converge across fitness, human performance, tactical training, and injury recovery. Explosive growth in smart wearables, combat and contact sports, tactical training, and athletic performance recovery signal a powerful cultural shift: people are training harder, recovering smarter, and demanding products that preserve performance while accelerating recovery. We're riding macro trends in human performance, injury and reinjury prevention, fitness and wellness lifestyle / identity, and sports recovery tech.

Injury Impact & Economics

Across sports, recreation, workplaces, and the military, finger injuries are a core driver of lost player and personnel availability and a major source of economic waste. Sidelined athletes, non-deployable military personnel, and lost workplace productivity collectively cost institutions billions of dollars annually.

Even modest improvements in time-to-return, reinjury rates, and functional performance during recovery translate into massive and meaningful economic upside — uninterrupted training, higher performance, more games played, more shifts worked, and more missions staffed by high-value hands that can optimally perform.

Traction

Tactical, Clinical, and Combat Sports Validation

Fight Fingers have been battle-tested in high-impact, high-contact environments by Brazilian Jiu Jitsu black belts, mixed martial arts athletes, orthopedic and sports medicine physicians, professional tactical CQB trainers, and military/security/law-enforcement personnel.

Early field testing shows strong product–market fit signals: clear demand, high product fidelity, strong category potential, high referral intent, strong brand loyalty, and low-friction adoption. In pilots, 75% of users currently tape their fingers for support; 92% said they would use Fight Fingers over buddy taping, and 96% would recommend Fight Fingers to a friend.

"Fight Fingers bridge the gap between medical-grade support and real-world needs of athletes… the most practical and effective solution I've found for finger injuries in combat sports… a game-changer." — board-certified sports medicine physician and Jiu Jitsu practitioner

Competition

The Old World vs. the New World

We're not competing. We're creating. Our innovations are replacing an outdated system. Today's "competition" is an old world of partial solutions: sports protective equipment (SPE) built for prevention, not recovery, and post-injury options that all force tradeoffs. Splints, braces, and durable medical equipment (DME) restrict motion and aren't designed for high-impact, performance settings. Tape and buddy taping are inconsistent, restrictive, time-consuming, destroy finger dexterity, and decrease overall hand performance. Suboptimal recovery options and reinjury drive forced time off — sidelining players and personnel, killing momentum, breaking training continuity, and creating a massive economic burden on institutions.

Fight Fingers define the new world of Post-Injury Active Recovery (PAR) — practical recovery gear engineered specifically for full-contact, kinetic environments. Instead of a performance/participation vs. recovery tradeoff, we are creating and owning the lane where performance and recovery now coexist in one solution.

Strategy

Category Leadership Through Strategic Execution

Model — How We Make Money

We've built a simple, scalable model with strong margins, multiple revenue channels, and a clear path to profitability.

• Consumers (D2C): Direct e-commerce sales to athletes and influencers through our own site, online marketplaces, reputation and referral marketing, affiliate programs, and an ambassador army.
• Institutions & Organizations (B2B): Bulk, recurring contract revenue across combat/contact sports facilities; teams, leagues, and franchises (pro, collegiate, high school); military/tactical units; and clinical channels (sports med, ortho, PT/OT), with expansion into OTC chain retail (wound care/first aid).

Go-to-Market — Phases, Segments, Channels & Horizons

• 2026 launch with a focus on North American combat sports adoption and mainstream sports momentum — Brazilian Jiu Jitsu, MMA, and adjacent high-contact sports, using D2C e-commerce, B2B academy/club sales, and institutional sports relationships, amplified by athlete influence and an ambassador army in the U.S. and Mexico.
• 2027–2028 expansion into extreme / action sports, tactical / first response, and broader contact and emerging sports, leaning on strategic partners, licensing, and emerging clinical/FDA claims, with channels widening to clinical/rehab, tactical training and supply, government, and partner-led distribution (including Canada).
• 2029–2031 category leadership and international access — extending into fitness, performance, outdoor rec, lifestyle, and HealthTech, with FDA-approved claims, DME/code assignment and sensor-enabled products driving clinical, medical-supply, and OTC retail pull-through across Brazil, Japan, EU, ANZ, and other high-participation, high-injury markets.

Three Horizons Growth

• Validation (2026–2027) — reach velocity and surpass breakeven at ~20K units
• Expansion (2027–2028) — broaden revenue to multi-segment adoption
• Leadership (2029–2031) — establish category dominance and position the company for a strategic exit

Segment Sequencing & Expansion Roadmap

Combat Sports → Mainstream Ball & Team Contact Sports → Emerging Sports → Extreme/Action Sports → Tactical Operations & Training (Military / Law / First Response / Security) → Clinical & Rehab → Fitness → Outdoor Recreation & Lifestyle → OTC & Chain Retail (First Aid + Wound Care)

We launch on our home turf — North American martial arts and combat sports (BJJ, MMA, grappling, wrestling, striking) — where we have domain authority, credibility, and direct access to combat sports and crossover segment audiences through the Jiu Jitsu community. The arc is simple: from the mats to the masses, from niche credibility to universal utility — using early wins in combat sports to power crossover into broader sports, tactical, and clinical use.

Fight Fingers scales through three levers:

• Multi-segment expansion & omnichannel distribution — D2C, B2B, retail, and institutional procurement across sports, tactical, clinical, and fitness
• Geographic expansion & global reach — extending proven playbooks into high-participation, high-injury regions as the performance recovery category leader
• Multi-generation product line extensions — with FF Gen 1–3 already designed, prototyped, tested, and patent-pending to support long-term growth. Product portfolio expansion includes aligning and co-manufacturing with partners in the performance and recovery space

Category Creation — not just a product, a protocol and a platform

The global finger and hand injury landscape across sport, recreation, work, and service is a massive, under-served problem. The world has become complacent with suboptimal options — tape, splints, and time off — treating performance-limiting setbacks as "solutions" and accepting a recovery-vs-progress tradeoff. We've identified a clear problem–solution POV and a controlled, ownable market narrative that positions Fight Fingers as the category-defining answer, not just another product.

Injured finger… now what? Today, there is no single, clear solution. Markets like sports tape, Sports Protective Equipment (SPE), Durable Medical Equipment (DME), and orthopedic rehab are large, fragmented, and confusing — creating a perfect storm of consumer pain and category ambiguity. That lack of clarity is our opening to lead a new category with sharp positioning and clear value.

Our mission is to flip recovery from passive and limiting to active, functional, and performance-driven. We're positioning Fight Fingers as the standard protocol for Post-Injury Active Recovery (PAR) — powered by equipment that brings those protocols to life in real-world, kinetic environments. The goal is to own the lane where performance and recovery coexist and capture the category-king economics that come with it.

Clinical Pathway

We've mapped a regulatory pathway to establish Fight Fingers as the standard protocol for Post-Injury Active Recovery (PAR) by generating clinical evidence and metrics that matter to athletes, operators, clinicians, and players:

• Faster functional recovery
• Improved performance during healing (grip strength, mobility, dexterity, QuickDASH)
• Reduced reinjury rates
• Higher comfort, convenience, and compliance driving higher protocol adherence and better real-world outcomes

The pathway looks like this:

• Establish data-backed claims for improved recovery and performance, and reduced reinjury rates
• Achieve DME — Durable Medical Equipment classification with FDA Class II claims approval
• Obtain diagnostic, procedural, and insurance coverage code assignment & approval: HCPCS — Healthcare Common Procedure Coding System for equipment & devices, LCD-10 Local Coverage Determinations, and CPT — Current Procedural Terminology codes
• Scale clinical adoption as a reimbursable rehabilitative medical device for Post-Injury Active Recovery (PAR), leveraging the established science of mobile splinting while positioning Fight Fingers as the standardized, product-enabled system in healthcare settings

Healthcare Play Opportunities and Strategic Payoffs

Validated claims and outcomes + protocol ownership + reimbursement pathways position Fight Fingers as the category-defining standard for Post-Injury Active Recovery — opening opportunities to scale into the medical professional and healthcare space through established supply channels and institutional settings. This market play facilitates mass adoption by building clinical credibility, brand reputation, and momentum in our other market segments, as well as heightening acquisition interest across sports med, PT/OT/AT, orthopedic rehabilitation, human performance and recovery, and consumer health markets — without slowing near-term commercialization.

Institutionalized Sports Protocol Standardization

Our brand is built for institutional adoption. The win is a two-part system: Post-Injury Active Recovery (PAR) embedded into team/league/promotion protocols, and Fight Fingers as the performance + recovery gear that makes those protocols work in the real world.

The value is measurable: more athlete availability, fewer reinjury cycles, and less performance drag — creating real operational and financial upside. Early wins compound into multi-year agreements with high-profile organizations, where protocol standardization drives repeat, long-term use of our product portfolio — and the revenue that follows.

Team

Founded by Brazilian Jiu Jitsu black belts combining deep combat sports experience, MD clinical insight, and proven operational execution. Our team brings direct market access, HealthTech innovation experience, and world-class engineering to solve real recovery problems without setbacks and performance compromises. Our innovations were born on the mat and built to scale beyond them.

Ask & Allocation

We're opening a $2.5M seed round (via SAFEs) to move from validated prototypes to scaled commercialization, with deployment across production & supply chain (35%), D2C launch/marketing (30%), team & operations (20%), and clinical validation + IP defense (15%).